Four in ten Uruguayans identify as Catholic — and once a year, that faith gets serious. According to a survey by El Observador and Udelar, 51% of Uruguayans skip meat on Good Friday. Half the country, off the grill, for a day.
And this is the land of asado — where fire is practically its own religion. So when half the population steps away from the parrilla, Santa Clara didn't just watch the smoke fade. We asked: how do we keep asado on people's minds, even when it's off their plates?
That's how the idea was born, half a joke — until it wasn't. If Santa Clara can't be on the plate, let it show up for dessert. Easter chocolates with packaging that mimics the look and texture of asado. Eat asado with no guilt. Just chocolate.
