Punta del Este's most exclusive residents are already showing signs of good taste. As Porcelanosa opens its doors in Distrito 52, we let the shoreline do the talking: a sea lion sunbathing in a Porcelanosa tub, the crabs of Puente de la Barra crossing our pools, a seagull perched on premium fixtures. A playful nod to the wildlife that calls this coastline home — and, now, to its newest neighbour.
The campaign unfolded across digital out-of-home screens, arrival screens at the airport, and a targeted digital push — meeting travellers and locals alike at the exact moments they were arriving to, or already living, the Punta del Este lifestyle.
