Every new lice outbreak becomes a new species to catalogue. We gave Nopiox its own field guide: mock specimen cards, a health bar counting down to extinction, and a tone that treats head lice like rare wildlife on the verge of disappearing — playful enough for kids, credible enough for parents. The idea travelled across bus exteriors and interiors, and radio, turning a routine (and slightly dreaded) parenting task into something closer to a game.
WIP — the Nopiox universe is getting its own film. Coming soon.
