In 1979, Buenos Aires socialite Yiya Murano poisoned three friends over unpaid debts — allegedly hiding cyanide in the pastries she brought as gifts. The case became Argentine legend, and in 2025 Flow turned it into a true-crime series.
To launch it, we sent influencers the same thing Yiya once did: a box of pastries, no explanation attached. On camera, they didn't know whether to laugh or be suspicious — the perfect blend of dark humor and doubt. The twist: nothing was wrong with the box. The only poison was curiosity — and the only cure was watching.
